In The News

2019 NCA Conference - Education Sneak Peek

Posted: September 19, 2018

2019 National Costumers Association Conference
July 18-21, 2019 | Crowne Plaza Downtown Kansas City

Get ready for great education, networking, and ALL THAT JAZZ at the 2019 NCA Conference!

Here are some of the great sessions you will be able to attend at the conference:

  • PATTERN MAKING AND DRAPING- Learn or reeducate yourself in the art of cutting, draping and pattern making.
  • SOCIAL MEDIA - How to look outside the box and explore new avenues.
  • CHANGE YOUR STORE DISPLAYS? WHY??? - How to create an attractive, clean store that is inviting for customers. Remember it’s all about the customer’s experience.

Registration Coming Soon!

 

2019 NCA Conference - Auction News

Posted: September 19, 2018

We have an amazing auction planned for those attending. It will be a silent auction with items from all over the country. Our Vendor members and other vendors were very generous in donations for our last convention. This year we hope to exceed your expectations. The auction will be a “silent” auction, where members and guests cast bids on the items as they appear on display. (It is always fun to try and beat “Louella” to the last bid). Auction items will also be available online for those who cannot attend. 

This year we are planning on also  conducting a live auction on 5 or more specialty items. These items will be announced early in 2019. The specialty auction items will consist on hand made items, exclusive costumes built by some of our members and other unique one of a kind  items. Dennis Markel , from the Illusive Skull Costume Castle, will be our auctioneer for  this special auction. So … it is guaranteed to be a “fun” evening.   Save your money and plan on having a great time with old and new friends.

 

2019 NCA Conference - Creative Style Show

Posted: September 13, 2018 

The NCA Board of Directors is proud to announce the return of THE CREATIVE STYLE SHOW next July at the Conference in Kansas City. We're now taking reservations to participate in this most popular event! Here's how it works: Each volunteer shop receives the same mystery box in late February/early March and they use the entire contents to create a costume for the Runway Show at the Conference. Sometimes the box is funny – sometimes not! That's the challenge! You can also add $15 of your own for thread, zippers or special trims! There are only 4 slots left for this event “All Jazzed Up!”. The theme can be interpreted any way you like. Take time to join the others already committed and call (402) 556-1400 or email [email protected] and we'll make sure you're a part of this NCA Costume Tradition. (And the costume is yours to keep!)

 

 

The 4 Things to Know About Crafting Your USP

Posted: September 19, 2018 

Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials to market the products.

The USP Helps Small Businesses Differentiate

If you have a small business, you won’t be able to compete on the things larger businesses often compete on, such as price. Instead, you’ll need to focus on one thing that you stand for that is different from your competition so that you can take some of the market from the big guys. You can do it if you focus on sub-audiences rather than the larger audience.

The USP Helps a Small Business Narrow Their Niche

For instance if you provide content to small business owners, narrow down what type of content you provide and to which small business owners. “Small Business Owners” is too large of an audience. Instead, perhaps you want to write content for life coaches who focus on helping 40-plus-year-old people get new jobs?

The USP Helps Small Businesses Focus

That’s your audience, so your value proposition needs to be discovered next. Understanding that will also help you market to your customers in a way that separates you from the competition. Perhaps your competition focuses on inexpensive or even cheap content. You will focus instead of writing well-researched content delivered on time, every time. In this way you are not competing on price; you’re competing on quality.

What Your USP Means for You With a well thought out USP, you can decide exactly what you want and plan how you’re going to get it. It can assist with seeking appropriate feedback, and gives you a direction for taking action to reach your goals. A good USP can even help you work on changing your approach until you succeed because you know what makes you stand out.

What Your USP Means for Your Customer

A well thought out USP helps your customers understand what value you bring to the table and how you’re different from the competition. It tells your customer why they should buy from you instead of someone else. It provides a promise to them from you about your products or services that differentiates you from the others.

Creating a USP is going to put you at a competitive advantage because it will help direct your actions today and tomorrow, as well as succinctly inform your customers about important information that will help them make a choice to purchase your goods or services.

Read the article online here. 

 

Register For The 2019 Halloween & Part Expo

Posted: September 19, 2018

Attend or exhibit at the 2018 HPE Show! The show will be held January 25 - 27, 2019 at the New Orleans Ernest N. Morial Convention Center. Learn more about the show and register here

 
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