In The News

Get Excited For The 2019 NCA Conference in Kansas City, MO

Posted: June 21, 2018

Save the dates for the 2019 NCA Conference, July 11 - 14 in Kansas City, Missouri.

Here's what you can expect! 

  • A pre-conference on Thursday with great activities planned around Kansas City
  • Two full days of dynamic education (offering multiple classes to cover a wider variety of interest)
  • Networking with old and NEW friends!
  • The amazing silent auction will be back

More details will be coming soon. In the meantime, learn more about all the fun Kansas City has to offer online here



How Loyalty Programs Are an Effective Tool to Drive Retailer Growth

Posted: June 21, 2018

"The increasing competition in retail is forcing brands to re-evaluate how they deliver value and stay relevant to consumers. Retailers want to understand what drives their customers to visit their stores and make purchases, and how to reinforce those loyal behaviors.

Loyalty programs can help achieve those goals – increased foot traffic, more repeat visitors, deeper engagement and a successful financial return on the overall loyalty investment. All things considered, doing loyalty successfully is no easy feat – but it can be done.

We know just how hard customer loyalty is to nurture because we’ve done it ourselves. Stepping into the shoes of our customers, we built a national loyalty program from the ground up. In the five years that the Fuel Rewards® program has been in market, we’ve reached the 10-million-member mark and another critical milestone – we’ve saved our members over $1 billion off the cost of gas.

We built the Fuel Rewards program around our core mission to deliver everyday value to consumers, and we developed a currency that would do just that. The demand for an everyday commodity, gas, makes Fuel Rewards savings a unique, near universal and valuable loyalty currency for consumers across all spending categories. Regardless of gas price fluctuations, consumers prefer Fuel Rewards savings over cash back and other rewards.

Through the Fuel Rewards program, we’ve helped make loyalty easier for our participating retail brands and their customers. Fuel Rewards savings are easy to earn, easy to redeem and easy to love. That’s really what a successful loyalty program should be: uncomplicated for the consumer and (financially) rewarding for all."

Read the article online here


The Costumes in Modern Dance’s Attic

Posted: June 21, 2018

"The modern dance tree has abundant roots, and two of its thickest and oldest belong to Ruth St. Denis and Ted Shawn. Their Denishawn company and school in Los Angeles, which lasted from 1914 to ’29, toured the world with a new spirit of dance — barefoot and weighted, exotic and spiritual. They were celebrities of their day. Their costumes were often extravagant and the opposite of Coco Chanel’s dictum: “Before you leave the house, look in the mirror and take one thing off.” That was the cue, at least for St. Denis, to add another bauble.

As for their students? One was the beautiful, young Louise Brooks. Another, more important for the art form, was the pathbreaking choreographer Martha Graham.

St. Denis, known as Miss Ruth and drawn to the mysticism of Asian culture, sought a spiritual connection in her work; Shawn championed American virility in male dancers. Married in 1914, they separated in 1930; the next year, Shawn bought Jacob’s Pillow farm in western Massachusetts, and three years later, formed Ted Shawn and His Men Dancers. That performance, in July 1933, is considered the beginning of the Jacob’s Pillow festival." 

Read the story online here.


Jerry Lewis Estate to Auction Off Costumes, Props, Guns and Timepieces

Posted: June 21, 2018

"Costumes, props and timepieces from the estate of Jerry Lewis will be auctioned off live and online June 22 at Planet Hollywood in Las Vegas. The legendary comedian, who called Sin City home, died in August at age 91.

Lewis' daughter Danielle says among the items most sentimental to her father in the Julien's saleis an 18 carat gold Cartier watch given to him by Sammy Davis Jr. "My father was a big watch person. They were probably his biggest collectibles besides his Canon cameras," she says. "This watch was given in 1988 to my dad when he and Sammy Davis Jr. first performed together at Bally's in Las Vegas. They were like brothers and loved each other very much."

Also on auction will be Lewis' jewelry, sunglasses, dozens of firearms and hundreds of personal items, including a designer leather soccer ball with World Cup DNA: “In 1998, Louis Vuitton made soccer balls [for the FIFA World Cup in France] and gave them to famous people who were asked to take a picture with the ball," says Danielle. "My dad took his picture with it completely shredded, pretending he was the Hulk, sitting on the steps by his boat."

Ephemera from a 1994-95 Broadway production of Damn Yankees — Lewis, then in his late 60s, starred as Applegate — hold special memories for his youngest child. "I knew every word and every line," recalls Danielle, who was 3 at the time. "The wardrobe designer even made me my own costumes. He had never performed on Broadway before, and to be that energetic at his age was an incredible thing to see."

Read the full article online here


Be Featured In A NCA Spotlight

Posted: June 21, 2018

The National Costumers Association wants to tell your story! Fill out a member spotlight form so that you can be featured in an upcoming E-Contact. This will allow other NCA members to get to know you better and provide more networking opportunities. If you are interested in sharing your story, click here to fill out the member spotlight form. 

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