Pennywise from IT is No. 1 Searched-For Costume, Google Says

Posted: Oct. 9, 2019

Looking to stay up with the latest Halloween trends for your campaigns - or maybe just so you don't go out dressed as the same character as everyone else?

Google's got you with its latest 'Frightgeist' search trends index, which showcases the latest Halloween search trends by region, costume, and a range of other subjects, reports. 

The new Frightgeist is an improvement on years past, with updated graphics and creepy, 80s horror movie-style music that plays as you look around, the site says. The main element of Frightgeist is the costume listing, highlighting the most searched costumes either nationally or in your local area.

Google says that the most searched costumes for 2019 thus far are:

  1. IT
  2. Witch
  3. Spider-Man
  4. Dinosaur
  5. Descendants
  6. Clown ​
  7. Fortnite​
  8. Chucky​
  9. 1980s
  10. Unicorn

Full story

Source: Warner Bros.