In The News

Thank You To All of Our Vendors Who Have Renewed Their NCA Membership!

Posted: January 31, 2019 

We want to give a HUGE thank you to our amazing Vendor members. Many of them offer great discounts to the NCA Buyer members. Be on the look out for the final Buyers Group program in February! 

Bauer Pacific Imports
Camden
Caufield's
Cinema Secrets Inc
Costume Inventory Resources
Dreamgirl International
Dress UP America Toy Inc.
Ellie Shoes, Inc.
elope, INC.
Forum Novelties, Inc.
Froggy's Fog LLC
Funky Fresh by El Cotillon
Funny Fashion, Inc.
FunWorld
Ghoulish Productions (AKA - Caretas REV S.A. de C.V./)
Graftobian Make-up Company, LLC
HALCO
Jacobson Hat Company, Inc.
Kalan LP
Kryolan Professional Make-Up
Leg Avenue
Lords & Ladies, Inc. dba Sassy Royals Hats
Mehron, Inc.
Morris Costumes
Rasta Imposta
RG Costumes & Accessories, Inc.
Rockstar Wigs
Rubie's Costume Company Inc.
Seasons USA, Inc.
Smiffy's (A.K.A. R.H. Smith & Sons)
Starline Costumes, LLC
Tabi's Characters/Creative Costuming Inc.
The Beistle Company
ThePirateDressing
Trick or Treat Studios
Underwraps Costumes
West Bay Inc.
Zagone Studios

Not a member? Please join us! 

 

Come See The NCA Booth This Friday At The HPE Show!

Posted: January 22, 2018 

Stop by the NCA booth (3157) to renew your membership, relax, and catch up with old friends! The show will be held January 25 - 27, 2019 at the New Orleans Ernest N. Morial Convention Center. Make sure you visit all the #NationalCostumersAssociation vendors to see what discounts they are offering this year. A map of the exhibit hall is available online here

 

2019 NCA Conference - Creative Style Show

Posted: January 22, 2019

The NCA Board of Directors is proud to announce the return of THE CREATIVE STYLE SHOW next July at the Conference in Kansas City. We're now taking reservations to participate in this most popular event! Here's how it works: Each volunteer shop receives the same mystery box in late February/early March and they use the entire contents to create a costume for the Runway Show at the Conference. Sometimes the box is funny – sometimes not! That's the challenge! You can also add $15 of your own for thread, zippers or special trims! There are limited spots available for this event “All Jazzed Up!”. The theme can be interpreted any way you like. Take time to join the others already committed and call (402) 556-1400 or email [email protected] and we'll make sure you're a part of this NCA Costume Tradition. (And the costume is yours to keep!)

 

 

How Experience is Reshaping the Retail World

Posted: January 22, 2019 

"According to Theodore Levitt, Harvard marketing manager, “you sell the hole instead of the drill.”

Retail is no longer defined by storefronts on Main Street. It straddles the physical and online world with online shopping and physical stores.

They can find the information with a click of a button online so retailers need to think about guiding customers through an experience. Customers are much smarter and more informed about which products to buy today because they often rely on a strangers review or a friend’s recommendation before even visiting a store. Given the revved-up research and purchasing power that online reviews help propel consumers to faster buying decisions, it’s crucial that retailers also leverage other important avenues that help influence and drive consumer’s.

Because we rely on others influence, even if they’re strangers, it’s important to figure out your narrative and how it fits into an ever-changing experiential world. Creating an immersive experience with your audience using your brand is one way to tip the scales in your favor.  Here’s some ideas on how you can create a successful brand experiences:

Sell convenience

It’s not enough to have a killer product in hand. There are different variables that contribute to products resulting in sales. Is it easy to order from your online store? Do you have a physical store where people can just pick up their purchases instead of waiting for their orders to arrive in the mail? Do you have a committed customer support team to help people answer questions about your store?

A great example of selling a convenient experience is 7-Eleven. Their earliest leaders praised customer service because they understood the value of attracting customers and doing whatever they could to keep them coming back. The founder Joe consistently preached “Give the customers what they want, when and where they want it.” — Joe C. Thompson, Jr., 7-Eleven founder.

Messaging Everywhere?

Therefore, your stores should make potential customers feel comfortable and convenient with your product and brand. For instance, even with e-commerce sites that are initially impersonal are now driving more engagement and conversions with customers through the use of chatbotsThis is being done by companies like Staples, and Pizza Hut to quicken the response time when addressing inquiries from customers. One other company that stood out is Sephora, their chatbot actually allows for customers to talk and help each other!"

Read the full article online at RetailMinded.com.

 

Did You Know That You Get FREE Advertising As An NCA Member?

Posted: January 22, 2019

Make sure you are taking full advantage of all of your NCA member benefits! As a part of your Buyer Membership, you receive FREE advertising. 

NCA will post your store on our social media channels. Simply send [email protected] a video, photo(s), or a short blurb about your company and we will post it to our social media channels! 

Another benefit of membership is being listed in the Locate A Shop search on our website. People will call in asking where they can find costumes near them and we refer them to this link! NOTE: When you join the NCA you are automatically added to this. Make sure your information is up-to-date by logging into your profile

Not a member? Please join us! 

 

 
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