In The News

4 Tips For Designing Great Storefront Signage

Posted: April 9, 2019 

"For any shop, restaurant, café or other public-facing business, the signage above the door is the first point of contact between you and the potential customers passing by – and getting that signage just right can be the key to communicating what you do and getting them through the entrance.

So what makes the difference between a good or bad storefront sign? Let’s look at four tips and considerations to help you on your journey to getting the perfect signage for your business.

Make it legible

It sounds obvious, and perhaps it should go without saying, but the absolute number one priority for any building sign is legibility (especially from a distance). Depending on your location, this might be extremely important – if your business is located next to a busy motorway or other busy road, your sign will ideally need to be read and understood by passing motorists in a matter of seconds.

This means that every element of your storefront sign will need to be appraised for visual clarity. Is your logo a little ambiguous and full of fiddly details? You might need to revisit it and rework the design.

Tactics for ensuring the legibility of your sign design might include:

  • Your choice of typography – crowded, overly decorative or cursive fonts might be difficult to read from a distance.
  • Colours and contrast – cream text on a white sign, for example, may prove near-impossible to read on a bright and sunny day. Pair darkly coloured backgrounds with lightly coloured text (or vice-versa) to ensure that all the important elements stand out.
  • Not overusing capital letters; many inexperienced designers think that putting important text in ALL CAPS somehow renders it more striking or forceful, but multiple studies have shown that a normal mix of upper and lower-case characters (as in sentence case or title case) is actually more readable, as the differing heights of characters add more points of discernment for the eye to quickly understand. In other words, if your business is called Luigi’s Pizza, don’t be tempted to put “LUIGI’S PIZZA” over the door.
  • Spacing – too many elements squashed in together might be hard to decipher. Try to make sure each part of the design (logo, text, imagery, etc) has some breathing room."

Read the full article online at


Thank You To Everyone Who Joined/Renewed in the Month of March!

Posted: April 9, 2019 

Thank you to all that joined/renewed their membership in March!

A Masquerade (Sound Enterprise Inc dba) - Redmond, Washington
Freaky Findz, LLC - New Braunfels, Texas
Halloween Costumes 4U (VC Ventures LLC dba) - Riverside, New Jersey
Patriotic Fireworks - Indianapolis, Indiana
Teatrocentro - San Juan, Puerto Rico
Twin Cities Magic & Costume - West Saint Paul, Minnesota

NCA members -- you can search the membership directory by clicking here


NCA Offers Condolences To The Caufield Family

Posted: April 3, 2019 

The NCA would like to offer our condolences to Caufield family on the recent passing of Kim Snead. Our thoughts and prayers are with their family.


2019 Call For Nominations Now Open

Posted: February 20, 2019 

Calling all passionate and driven leaders! The NCA board is looking for individuals to take the NCA to the next level!  

We are a dynamic, hardworking, ambitious and creative Board. Serving on the NCA Board is a highly rewarding experience, with opportunities for people at any stage of their career. 

Open Positions:

Read the position descriptions here

  • President (August 2019 - July 2021)
  • Vice-President (August 2019 - July 2021)
  • Treasurer (August 2019 - July 2021)*
  • Director (August 2019 - July 2021)
  • Director (August 2019 - July 2021)
  • Director (August 2019 - July 2021)

*The Treasurer position is currently vacant, if you are interested in starting the position immediately please contact [email protected] 


Dale Morton Studios Mascot For Sale

Posted: February 20, 2019 

NCA Board Member, Pam Markel, is selling a custom made mascot from Dale Morton Studios for $1,000. It fits someone up to 5'11. If you are interested in purchasing the mascot you can contact Pam at [email protected] or (304) 363-4785.

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