In The News

11 Steps to Successful Facebook Ad Campaigns

Posted: November 7, 2018 

"To create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

Define Your USP
A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.

Know Who Your Audience Is
Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

Pick Representative Images
When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent."

Read the full article online here. 


Katy Perry Is the Queen of Concert Costumes: See Her Iconic Stage Ensembles Now

Posted: November 7, 2018 

View Katy's costumes online here. 

"Get ready to purr Katy Perry fans, because this one's for you!

As we wait to see whether or not the "Chained to the Rhythm" singer will be dubbed the queen of concerts AKA whether or not she wins the E! People's Choice Award for Concert Tour of 2018, we might as well take a look back the singer's best concert fashions.

Isn't that the real reason you go to see the California native live in concert?

OK, obviously you go because Perry can sing and she is one stellar performer, but her out-of-this world costumes are part of the reason we love the 34-year-old star's tours year after year.

Sometimes she's dressed like the chicest candy cane, while other times she's the perfect retro beach babe.

On occasion, she rocks metallics that make us feel like we've been transported to outer space and then there are all of the fruit-inspired ensembles that she's donned that are both juicy and sweet. 

The "Roulette" singer not only slays on the stage with her moves and amazing tunes that we can't help but jam along to, but when it comes to her costumes she is a real least in our books.

No matter why you love Perry, you have to admit that her ability to make just about anything look good on stage is something that should be celebrated.

Therefore, we've rounded up her best concert costumes below, including some fresh picks from her Witness Tour, which is the same tour that earned her a People's Choice Awards finalist spot.

After you've taken it all in and decided which of Perry's ensemble choices will be your next costume party inspiration, make sure to mark your calendars, because the 2018 PCAs airs this weekend and Perry could come out a winner!" 

Read the article online here. 



Posted: October 31, 2018 

The NCA wishes you a happy Halloween! We hope you had a successful Halloween season and can take a much needed break!


2019 NCA Conference - Auction News

Posted: September 19, 2018

We have an amazing auction planned for those attending. It will be a silent auction with items from all over the country. Our Vendor members and other vendors were very generous in donations for our last convention. This year we hope to exceed your expectations. The auction will be a “silent” auction, where members and guests cast bids on the items as they appear on display. (It is always fun to try and beat “Louella” to the last bid). Auction items will also be available online for those who cannot attend. 

This year we are planning on also  conducting a live auction on 5 or more specialty items. These items will be announced early in 2019. The specialty auction items will consist on hand made items, exclusive costumes built by some of our members and other unique one of a kind  items. Dennis Markel , from the Illusive Skull Costume Castle, will be our auctioneer for  this special auction. So … it is guaranteed to be a “fun” evening. Save your money and plan on having a great time with old and new friends.


Understanding Parallel Trends and How to Profit from Them

Posted: October 31, 2018

"Paying attention to trends within your business is an important way to increase your profit. If you’re not aware of parallel trends within your business, then it’s time to look into them. An example would be if your business is DIY (doing it yourself) re-purposing furniture, there might be a trend within the business of redoing garbage finds found on the street into usable furniture and decor. This would be a parallel trend. If you’ve kept ahead of your industry, you’ll be one of the first to jump on this new trend within your area of business.

How to Keep Ahead of Your Industry

Create a Google Alert

Using keywords, industry names, movers' and shakers' names, and so forth, create alerts that will come straight to your inbox that you can use to notice and then profit from parallel trends.

Search Social Networks

Social media networks such as Twitter are terrific for identifying trending articles and information within any given business or industry. Do regular keywords searches within your area of business.

Use Innovative Tools

Using tools like Think with Google and The Internet Time Machine to learn about trends in your industry. These types of tools can help you notice trends sooner." 

Read the full article online here.

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