In The News

8 Social Media Tips to Promote Videos

Posted: September 5, 2018

"Promoting videos on social media is a sure-fire way to get more views and find more of your audience. But, when using social media to promote your videos you want to be sure that you do it in such a way as to get more views and more action, rather than bore your followers.

Spruce Up Your Facebook Posts

When you share something on Facebook, you have a lot more control than you may think over the title of the piece and the image. You can learn how to edit the Facebook post so that it's not just the same image or the same title as every other Facebook share. 

Make Your Pinterest Posts Interesting

When you want to promote a video on Pinterest, create a theme pinboard that includes the video you want to promote along with other images, quotes and information you want to share. Creating a themed pinboard will do a lot more for your sharing efforts than just random shares."

Read the full article online here. 

 

'Black Panther,' 'Malcolm X' costumes highlight Heinz History Center exhibit

Posted: September 5, 2018 

"Costume designer Ruth E. Carter scheduled a trip to the Department of Corrections in Boston. 

She wanted to know more about a man — Malcolm Little — who had spent time in a prison there. 

That man became known as Malcolm X. His story was one for which Carter would design a costume worn in the 1993 movie “Malcolm X.” 

Carter’s costume collection, including items worn in that film, as well as this year’s blockbuster “Black Panther,” is on display at the Senator John Heinz History Center in the Strip District. The exhibition — “Heroes & Sheroes: The Art and Influence of Ruth E. Carter in Black Cinema” — runs through Dec. 2. It’s being presented by FashionAFRICANA and the history center. There are 75 pieces in the collection.

“They gave me his (Malcolm X) files, and I read what he wrote,” says Carter. “I noticed his penmanship and discovered he wanted to educate himself. He became a Muslim and embraced all people. He was more than a villain.”

Knowing some of the details and history about Malcolm X helped Carter design the perfect look for this character in the film, a biographical epic of the controversial and influential Black Nationalist leader, from his early life and career as a small-time gangster, to his ministry as a member of the Nation of Islam. 

Learning the background of a character is what a true costume designer does. He or she researches the person they are about to outfit because the clothing is more than a costume or piece of material. It’s an essential part of who that character is and how he or she appears to the moviegoers, so as exact a replica as can be made is the goal of designers like Carter."

Read the article online here

 

56 Days Until Halloween!

Posted: September 5, 2018 

#nationalcostumersassociation #itsmorefunincostume

 

New Pages Posted to the NCA Member Center

Posted: August 28, 2018

Two new resource pages have been added the NCA's website under the Member Center. Check out the Top 10 Musical and Plays and the 2018 Costume Trends.

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8 Content Marketing Hacks

Posted: August 28,2018

"Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.

Monitor Industry News - Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day; you can use that information to connect to your audience by (for example) creating a meme or info-graphic and sending it out with a specific hashtag to attract those who are reading that news event.  A great service for creating info-graphics is Design Pickle."

Read the full article online here

 
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