In The News

Shall I Clothe Thee for a Summer’s Day? Costuming Outdoor Shakespeare

Posted: August 28, 2018 

"Shakespeare’s characters aren’t the only ones weathering floods and tempests. Outdoor summer Shakespeare is an American institution alongside July 4th fireworks and lounging poolside. Across the country, as actors and audiences endure rain, heat, and bugs to present and partake of free professional performances of the Bard’s classics, one group of designers has a special challenge: costume designers, who must conceive innovative ways to protect actors, their clothes, and the integrity of the story. How does the process of working al fresco differ from being in more enclosed venues, and how do costumers think sustainably to preserve their designs night after night?

“Designing for outdoor environments is challenging yet fascinating,” said Ying-Jung Chen, the costume designer for Independent Shakespeare Company’s Titus Andronicus in Los Angeles (running through Sept. 1)“Unlike indoor theatre, weather and environment conditions vary daily and geographically. I’ve learned a lot through each outdoor experience about fabric technology and construction techniques” to help soften Mother Nature’s impacts.

In L.A. rain isn’t usually the main concern; it’s the dry heat that can prove most threatening. Evenings in the summer can stay above 80 degrees in Southern California; couple that with acrobatic performances, bushy wigs, and blaring stage lights, and actors are sure to sweat through even the thinnest of fabrics."

Read the full article online here. 


NCA Member Benefit: Advertise Your Company on Social Media

Posted: August 23, 2018

Did you know as a part of your NCA membership, the NCA will post about your company on our social media pages?! This is FREE advertising for you. It can be as simple as a photo of your shop, a video you made, a special you are running, be creative! Send your information to [email protected] to be showcased next.



NCA 2019 Conference Location Announced 

Posted: August 22, 2018 

Get ready for great education, networking, and ALL THAT JAZZ at the 2019 NCA Conference! The conference will be held July 18 - 21, 2019 at the Crowne Plaza Kansas City Downtown1301 Wyandotte St, Kansas City, MO 64105. 

The conference schedule and registration will be coming soon! 



12 Tips for Building a Powerful and Profitable SMS Marketing Campaign

Posted: August 22, 2018

"SMS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices.

Target the Right Audience

You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can.

Follow the Law

Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask.

Use a Service

The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it.

Create Thought-Out Messaging

Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient."

Read the full article online here


The Fashion Crowd Celebrates Television Costume Design in Hollywood

Posted: August 23, 2018 

"There's no doubt that TV shows are the thing to watch these days, and not just for the impressive script writing or incredible actors. More than ever before, what each character is wearing - be it period costume or modern day garb - is grabbing our attention. In honor of the incredible people behind those costumes, THE OUTNET.COM x BAZAAR partnered with the Costume Designer Guild for an intimate dinner celebrating excellence in television costume design with the 70th Annual Emmy Nominated Costume Designers and the exhibitors showcasing at FIDM Museum & Galleries' 12th Annual Art of Television Costume Design Exhibition."

View the photos online here.

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