In The News


Posted: October 31, 2018 

The NCA wishes you a happy Halloween! We hope you had a successful Halloween season and can take a much needed break!


Understanding Parallel Trends and How to Profit from Them

Posted: October 31, 2018

"Paying attention to trends within your business is an important way to increase your profit. If you’re not aware of parallel trends within your business, then it’s time to look into them. An example would be if your business is DIY (doing it yourself) re-purposing furniture, there might be a trend within the business of redoing garbage finds found on the street into usable furniture and decor. This would be a parallel trend. If you’ve kept ahead of your industry, you’ll be one of the first to jump on this new trend within your area of business.

How to Keep Ahead of Your Industry

Create a Google Alert

Using keywords, industry names, movers' and shakers' names, and so forth, create alerts that will come straight to your inbox that you can use to notice and then profit from parallel trends.

Search Social Networks

Social media networks such as Twitter are terrific for identifying trending articles and information within any given business or industry. Do regular keywords searches within your area of business.

Use Innovative Tools

Using tools like Think with Google and The Internet Time Machine to learn about trends in your industry. These types of tools can help you notice trends sooner." 

Read the full article online here.


Advertise Your Store For FREE

Posted: October 24, 2018 

Hey NCA members, we want to help promote your business!! All we need from you is photos or a video with the name of your business and we will post on Facebook and give you a shout out. Please email pictures or videos to with your business name. Please remember let’s like and share our post. Any questions please don’t hesitate to email [email protected] or call 303-339-0750.

Let’s light up Facebook and let them know who we are!


7 Days Left Until Halloween

Posted: October 24, 2018


2019 NCA Conference - Education Sneak Peek

Posted: October 17, 2018 

2019 National Costumers Association Conference
July 18-21, 2019 | Crowne Plaza Downtown Kansas City

Get ready for great education, networking, and ALL THAT JAZZ at the 2019 NCA Conference!

Here are some of the great sessions you will be able to attend at the conference:

“UP UP AND AWAY” - Learn basic balloon art and the ease of upselling balloons in your store.

“MAKING A NOVICE MAKEUP ARTIST LOOK LIKE A PRO” - The world of 3 D Tinsley Transfers.

“GRAB BAG MAKEUP FORUM” – What do you know about the makeup you sell? Come and learn the versatile uses for the different makeup products you sell.

Registration Coming Soon!

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