In The News

3 Tips to Increase Store Sales Across Multiple Channels

Posted: October 17, 2018 

Contributed by Lightspeed.

"The path to purchase is no longer a straight journey and as a result, retailers must adjust to the various speedbumps, twists, turns and unexpected detours that customers may interact with as they make purchase decisions. Keeping this in mind, it’s important for commerce businesses – whether online, offline or both – to understand the realities of how customers ultimately decide to spend. This is particularly important when you factor in that customers are influenced by many channels, all of which can either lead or distract customers from making a purchase." Read the full article today. 

 

14 Days Until Halloween

Posted: October 17, 2018

 

The 4 Things to Know About Crafting Your USP

Posted: September 19, 2018 

Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials to market the products.

The USP Helps Small Businesses Differentiate

If you have a small business, you won’t be able to compete on the things larger businesses often compete on, such as price. Instead, you’ll need to focus on one thing that you stand for that is different from your competition so that you can take some of the market from the big guys. You can do it if you focus on sub-audiences rather than the larger audience.

The USP Helps a Small Business Narrow Their Niche

For instance if you provide content to small business owners, narrow down what type of content you provide and to which small business owners. “Small Business Owners” is too large of an audience. Instead, perhaps you want to write content for life coaches who focus on helping 40-plus-year-old people get new jobs?

The USP Helps Small Businesses Focus

That’s your audience, so your value proposition needs to be discovered next. Understanding that will also help you market to your customers in a way that separates you from the competition. Perhaps your competition focuses on inexpensive or even cheap content. You will focus instead of writing well-researched content delivered on time, every time. In this way you are not competing on price; you’re competing on quality.

What Your USP Means for You With a well thought out USP, you can decide exactly what you want and plan how you’re going to get it. It can assist with seeking appropriate feedback, and gives you a direction for taking action to reach your goals. A good USP can even help you work on changing your approach until you succeed because you know what makes you stand out.

What Your USP Means for Your Customer

A well thought out USP helps your customers understand what value you bring to the table and how you’re different from the competition. It tells your customer why they should buy from you instead of someone else. It provides a promise to them from you about your products or services that differentiates you from the others.

Creating a USP is going to put you at a competitive advantage because it will help direct your actions today and tomorrow, as well as succinctly inform your customers about important information that will help them make a choice to purchase your goods or services.

Read the article online here. 

 

42 Days Until Halloween

Posted: September 19, 2018

 

2019 NCA Conference - Education Sneak Peek

Posted: September 13, 2018

2019 National Costumers Association Conference
July 18-21, 2019 | Crowne Plaza Downtown Kansas City

Get ready for great education, networking, and ALL THAT JAZZ at the 2019 NCA Conference!

Here are some of the great sessions you will be able to attend at the conference:

  • AIRBRUSHING - Everything you always wanted to know about airbrushing and the different types of makeup, but were afraid to ask. (Special Guest artist)
  • BRINGING IMAGINATION TO LIFE – Do you miss the good old days of dressing up? THEN….COSPLAY, COSPLAY AND MORE COSPLAY.
  • MASCOT RESTORATION - Learn the restoration, repair and cleaning techniques for your mascots.

Registration Coming Soon!

 
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