In The News

A Retailer’s Guide: How to Survive and Thrive When Trends Change the Market

Posted: August 16, 2018

By Nicole Reyhle

"If there’s any industry affected by changes in consumer trends, it’s the retail sector. However, matching the speed of retail’s evolution means the difference between success and failure. When consumers change, retailers must adapt according to what consumers want and how they want to get it. Changes in technology have significantly altered the way buyers make purchasing decisions and the purchases themselves, which means that today, retailers need to be more tech-savvy than ever. These tips can help make your business more adaptable to change in the retail sector."

Learn the tips by going to, https://retailminded.com/a-retailers-guide-how-to-survive-and-thrive-when-trends-change-the-market/.

 

What happens to old Broadway costumes

Posted: August 16, 2018

"Have you ever wondered what happens to all of the elaborate Broadway costumes once a show is over? Some of them actually end up in Astoria, Queens where they are collected and rented out to other performances to give them a second life. We spoke with the director of the TDF Costume Collection, Stephen Cabral, to find out how it all works and take a peek at some of their famous pieces. Following is a transcript of the video.

Narrator: Broadway shows don't last forever. But some of the costumes used on stage can get a second act, thanks to a not-for-profit organization called the TDF Costume Collection.

Cabral: We have a dress from Wicked, worn by Elphaba, as well as one of the "Mamma Mia!" jumpsuits.

Narrator: That's Stephen Cabral, the director of the collection, which is based in Astoria, Queens. TDF accepts donations from various theatrical performances at the end of their run and rents them back out to other performances for re-use.

Cabral: We do approximately 1,000 productions a year, renting over 10,000 costumes, both here in New York City as well as nation-wide."

Read the story online here. 

 

'Mrs. Maisel's' costumes swing, pop and dazzle — all by design

Posted: August 16, 2018

"Amy Sherman-Palladino didn't have to do a whole lot of explaining when she first met costume designer Donna Zakowska to brief her on "The Marvelous Mrs. Maisel." Zakowska, who previously won an Emmy for the American Revolution drama "John Adams," instantly grokked the wardrobe requirements for Sherman-Palladino's 1958 period piece about an Upper West Side housewife-turned-Greenwich Village stand-up comedian.

"It was instant chemistry," Zakowska recalls. "Even before we spoke about specific garments, Amy was very interested in the cultural aspects of this period. Being a native New Yorker, I understood the divide that existed between Uptown and Downtown. We talked about how the clothes could be a bit heightened because the show is almost like a musical. The clothes needed to reinforce that feeling, which meant I would be doing a lot with color."

Zakowska grew up in Brooklyn with a family matriarch who shared Mrs. Maisel's marvelous eye for color matching. "My late mother was an accessories master!" Zakowska says, speaking from New York amid Season 2 production of the Amazon Prime series. "When I went through her clothing after she died, every single box of shoes had a pair of stockings in it, like pale pink or pale green, that matched the color of the shoes."

Read the full story online here. 

 

NCA 2019 Conference Theme Is Unveiled

Posted: August 3, 2018

The 2019 NCA Conference will be held July 18 - 21 in Kansas City, Missouri. The conference theme will be All That Jazz

"Kansas City is world renowned for its rich jazz and blues legacy. Jazz in Kansas City was born in the 1920s and continues today in clubs and events held throughout the city. More than 40 area nightclubs feature jazz on a regular basis.

The roots of Kansas City jazz are quite varied. Blues singers of the 1920s and ragtime music greatly influenced the music scene. Settings such as dance halls, cabarets and speakeasies fostered the development of this new musical style. In the early days, many jazz groups were smaller dance bands with three to six pieces. By the mid-1920s, the big band became the most common. Territory bands also had an influential development on jazz. Many great musicians got their start in these bands, traveling up to 1,000 miles between jobs.

While jazz began in the 1920s with a bang, it flourished in the 1930s, mainly as a result of political boss Tom Pendergast. During prohibition, he allowed alcohol to flow in Kansas City. As an entertainment center, Kansas City had no equal during these dry times.

This "wide-open" town image attracted displaced musicians from everywhere in mid-America. Throughout the Depression, Kansas City bands continued to play while other bands across the nation folded. The city was shielded from the worst of the Depression due to an early form of New Deal-style public works projects that provided jobs, and affluence, that kept the dance-oriented nightlife in town swinging."

Read the full article online here.

 

3 Ways To Make Your Promotions More Interesting

Posted: August 8, 2018

Contributed by Francesca Nicasio, Content Marketing Manager for Vend Point of Sale.

"If you’re like most retailers, promotions are an important part of your sales and marketing mix. Heck, you might already have done a couple of promotions this year.

But when was the last time you made things interesting? When you ran your promo, did you use a hook or theme? Did it include any aspect of gamification?

If you answered no, you may want to start sprucing up your promotions. Research from RetailMeNot found that “most retailers (76%) plan to increase the amount of promotions they are offering in 2018,” which means your promotions are going to be out there in a very crowded market.

So, what can you do to stand out?

Read on for ideas and examples of retailers doing a good job in spicing up their promotions.

Add A Twist

Think of a fun twist to incorporate into your offer. Ask yourself, what would make your promotion more interesting?

The right answer depends on the retailer. For some, gamified promotions are a great way to go, and menswear retailer Bonobos offers an excellent example of gamification in retail. In 2011, Bonobos teamed up with the design network NotCot.org to launch a scavenger hunt in which visitors were tasked to hunt for images of Bonobos signature pants.

The menswear retailer awarded the first 50 people who found the images with a $25 Bonobos credit and free shipping.

The scavenger hunt was a clever idea to engage the NotCot audience. While Bonobos could’ve easily just sent out a generic offer, they decided to make the promotion more memorable.

Here’s another idea: why not offer “mystery” discounts? My local kids’ salon, for example, gives away scratch cards containing discounts of anywhere from 15% off to 30% off any retail purchase. Shoppers had to scratch the cards to find out how much they’re saving.

Promotions such as these immediately stand out because they’re not the types that consumers see every day. Shoppers are bombarded with generic discounts daily, so by having a twist to your promotion (i.e., gamification, mystery, or other hooks) you’ll help your offers stand out."

Read the full story online at retailminded.com

 
 
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