In The News

Facebook Ads Best Practices

Posted: November 13, 2018

"Facebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are good ways to run ads, but you’ll see that using CPM is a little better and easier.

Set Your Goals
Knowing why you're running a Facebook advertisement is important. You need to know what you hope the results are. Do you want to build your email list, sell an actual product or service, or something else?

Learn Facebook's Ads Manager
Facebook has a wonderful editor so you don't need to use any outside sources to create your ads. Use Ads Manager. It allows you to manage many different variations of the same advertisement and is very useful. 

Target Your Audience Carefully
When running any type of advertisement, it's important to understand who your audience is and what they want. On Facebook ads you can target your audience down to the exact person you want to see the advertisement; this is a huge leap forward in marketing for any business. Even though you're a home business, you can compete with bigger businesses due to these features."


Schedule of Events Announced For The 2019 NCA Conference

Posted: October 24, 2018 

Save the date for the 2019 National Costumers Association Conference, July 18-21, 2019 at the Crowne Plaza Downtown Kansas City. Get ready for great education, networking, and ALL THAT JAZZ at the 2019 NCA Conference!


11 Steps to Successful Facebook Ad Campaigns

Posted: November 7, 2018 

"To create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

Define Your USP
A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.

Know Who Your Audience Is
Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

Pick Representative Images
When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent."

Read the full article online here. 


Katy Perry Is the Queen of Concert Costumes: See Her Iconic Stage Ensembles Now

Posted: November 7, 2018 

View Katy's costumes online here. 

"Get ready to purr Katy Perry fans, because this one's for you!

As we wait to see whether or not the "Chained to the Rhythm" singer will be dubbed the queen of concerts AKA whether or not she wins the E! People's Choice Award for Concert Tour of 2018, we might as well take a look back the singer's best concert fashions.

Isn't that the real reason you go to see the California native live in concert?

OK, obviously you go because Perry can sing and she is one stellar performer, but her out-of-this world costumes are part of the reason we love the 34-year-old star's tours year after year.

Sometimes she's dressed like the chicest candy cane, while other times she's the perfect retro beach babe.

On occasion, she rocks metallics that make us feel like we've been transported to outer space and then there are all of the fruit-inspired ensembles that she's donned that are both juicy and sweet. 

The "Roulette" singer not only slays on the stage with her moves and amazing tunes that we can't help but jam along to, but when it comes to her costumes she is a real least in our books.

No matter why you love Perry, you have to admit that her ability to make just about anything look good on stage is something that should be celebrated.

Therefore, we've rounded up her best concert costumes below, including some fresh picks from her Witness Tour, which is the same tour that earned her a People's Choice Awards finalist spot.

After you've taken it all in and decided which of Perry's ensemble choices will be your next costume party inspiration, make sure to mark your calendars, because the 2018 PCAs airs this weekend and Perry could come out a winner!" 

Read the article online here. 



Posted: October 31, 2018 

The NCA wishes you a happy Halloween! We hope you had a successful Halloween season and can take a much needed break!

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