National Independent Costume Store Day is an annual celebration encouraging families, schools, theaters, film professionals, cosplayers, and costume enthusiasts to discover, support, and celebrate their local independent costume shop. The event will occur on the second Saturday of October, which is October 10 in 2026.
By becoming a sponsor, your company isn’t simply supporting a single event—you are helping strengthen an entire industry of independently owned costume businesses across North America while connecting with some of the most passionate retailers, performers, educators, and creative professionals in specialty retail.
We invite you consider to consider one of the sponsorship opportunities below! If you have questions or would like sponsor, please contact NCA Executive Director Ed Avis, 708-218-7755, executivedirector@costumers.org
🎭 Grand Ringmaster
Founding Sponsor
$30,000–$50,000 (Exclusive Category)
“National Independent Costume Store Day presented by Your Company.”
As the inaugural presenting sponsor, your company will become permanently associated with the launch of a new national retail holiday.
Benefits
- Exclusive title sponsorship
- Naming rights across all national marketing materials
- Largest logo placement on all printed and digital media
- Featured in every national press release
- Recognition in every participating National Costumers Association member store
- Premium in-store signage displayed nationwide
- Dedicated sponsor webpage
- Featured sponsor profile shared with NCA members
- National social media campaign
- Live mentions from participating stores throughout the celebration
- Sponsor spotlight in NCA newsletters
- Opportunity to distribute promotional offers or product samples to participating retailers
- Dedicated email campaign to all NCA members
- Year-round recognition at National Costumers Association events
- Exclusive category protection
- Opportunity to participate in national media and television appearances
🎩 Master of Disguise
Presenting Sponsor
$15,000–$25,000
Ideal for companies seeking significant national exposure while supporting independent retailers.
Benefits
- Prominent logo placement on all national marketing materials
- Recognition on the National Independent Costume Store Day website
- Inclusion in national press releases
- Premium signage in participating stores
- Dedicated sponsor email to NCA members
- National social media promotion
- Recognition during National Independent Costume Store Day programming
- Opportunity to include promotional materials in retailer communications
- Featured vendor profile on the NCA website
- Preferred exhibitor opportunities at National Costumers Association events
🦸 Hero Sponsor
$7,500–$15,000
For brands helping bring imagination to life.
Benefits
- Large logo on website and promotional materials
- Recognition in member newsletters
- National social media recognition
- Inclusion in printed promotional materials
- Window signage recognizing sponsors in participating stores
- Opportunity to provide retailer offers or customer coupons
- Featured in sponsor spotlight series
- Recognition during media interviews whenever appropriate
🪄 Magic Maker
$3,000–$7,000
Support the industry’s largest annual celebration while reaching costume professionals nationwide.
Benefits
- Logo on event website
- Logo included in retailer digital toolkit
- Recognition in sponsor listings
- Social media thank-you posts
- Inclusion in sponsor email communications
- Opportunity to provide exclusive retailer promotions
🎭 Scene Stealer
$1,000–$3,000
Ideal for companies serving independent retailers.
Benefits
- Logo on sponsor webpage
- Social media recognition
- Listing in promotional materials
- Digital sponsor badge
- Recognition in the post-event recap
⭐ Standing Ovation Sponsor
$500–$1,000
Help celebrate and support independent costume stores across North America.
Benefits
- Sponsor listing on the event website
- Recognition in post-event social media
- Digital sponsor badge
- Certificate of appreciation
Creative Sponsorship Opportunities
In addition to traditional sponsorship levels, companies may choose to sponsor a signature feature of National Independent Costume Store Day. These opportunities may be purchased independently or added to any sponsorship package. For details and costs on these opportunities, contact NCA Executive Director Ed Avis, 708-218-7755, executivedirector@costumers.org
📸 Best Costume Photo Challenge Sponsor
Brand the nationwide social media photo contest.
🎃 Costume Crawl Sponsor
Sponsor the national in-store passport or scavenger hunt experience.
👑 Best Window Display Sponsor
Present the national independent costume store decorating competition.
🎬 Independent Spirit Award Sponsor
Sponsor awards recognizing outstanding independent costume retailers and industry leaders.
🎉 Kids Costume Day Sponsor
Support family-friendly activities and children’s programming in participating stores.
🛍️ National Shopping Bag Sponsor
Feature your logo on commemorative shopping bags distributed nationwide.
🎟️ Golden Ticket Sponsor
Sponsor collectible coupons, prizes, giveaways, and promotional offers redeemed at participating stores.
🎭 Costume Creator Spotlight Sponsor
Support stories highlighting talented costume makers, designers, artists, and independent shop owners.
🎬 National Livestream Sponsor
Receive prominent brand placement during live broadcasts from participating stores across North America.
📦 Welcome Kit Sponsor
Sponsor retailer participation kits containing posters, window clings, balloons, promotional materials, and event resources.
🎃 Trick-or-Treat Passport Sponsor
Brand the national passport program encouraging customers to visit and support multiple independent costume stores.
Join the Celebration
National Independent Costume Store Day is more than a promotion—it is an investment in creativity, entrepreneurship, local communities, and an industry built on imagination. Together, we can inspire new customers, celebrate independent businesses, and establish a lasting tradition that benefits costume stores across North America for generations to come.
For sponsorship opportunities or additional information, contact NCA Executive Director Ed Avis, 708-218-7755, executivedirector@costumers.org