Lola Background
Loftus International is pleased to announce a new partnership with Lola Stars to distribute costumes in the US and Canada under Loftus’ STAR POWER Brand. Lola Stars has been in the business of designing and manufacturing traditional high-quality costumes as well as their exciting and innovative printed costumes for over 14 years with customers in Asia, Europe, Middle East, and North and South America. (Click here to read an NCA article about Lola Stars.)
Loftus Novelty was founded in 1939. The first shop was a tiny hole-in-the-wall business located in downtown Salt Lake City, Utah. Loftus Novelty was the first business in Salt Lake City to offer novelty and magic to the public. In the 1960's Loftus became a wholesale only company. At this time their inventory was greatly expanded to include items from all over the world.
They also became a major distributor of balloons in the United States. In 1995 Loftus Novelty was changed to Loftus International in response to their increased importing and exporting business. Loftus International has continued to grow into one of the premier novelty, magic and balloon distributors in the United States. To become a registered wholesale account, please visit their website www.loftus.com and complete the New Customer application.
With over 500 costume designs in this initial launch, Loftus will continue to expand its role as an important supplier in the Halloween industry. In addition to the partnership with Lola Stars, Loftus has been a valuable distribution partner for major brands such as Cinema Secrets, Mehron Makeup, Tinsley Transfers, Trick or Treat Studios, Visual Effects, and Zagone Studios. These partnerships and Loftus’ own line of Halloween and Everyday items make Loftus a first choice for Halloween buyers.
Lola stars started as a family operated, and is a women owned small business focused on the design and manufacturing of costumes and accessories since 2009.
Lola provides top quality customer service and value for the money. With 4 manufacturing sites and over 300 employees, Lola started out as a unique men/women costume design firm, branching out to kids, toddlers, and babies. With Lola Stars’ costumes, your customers will be the stars!
To formally introduce this partnership Loftus will hold a presentation via Microsoft Teams on Thursday, November 9 at 12:00 pm EST. Please contact media@loftus.com to secure an invite for this meeting.
Initial costume sales will go on sale as part of HCA’s Virtual Buying week December 5-7. To register for this event and see all the opportunities that are available please visit - https://www.hiaonline.org/page/vbw2023
In addition to offering great products from the Loftus family of brands, Loftus also distributes for some of the top manufacturers in the world with a broad product selection including:
Loftus Brands:
- Empire
- Joker
- LaFéte
- Star Power
Loftus distributes for some of the best brands in the industry:
- Anagram Balloons
- Berwick Offray
- Betallic Balloons
- Hi-Float
- Ja-Ru Toys
- Mehron Makeup
- Pioneer Balloon maker of Qualatex Balloons
- Plexipoles
- Premium Conwin
- Sempertex Balloons (previously Betallatex)
- Tinsley Transfers
- Trick or Treat Studio
- Tuftex Balloons
- uGlu
- Visual Effects Ind.
- Woochie by Cinema Secrets
- Zagone Studios
Since 1939, Loftus International has been bringing mirth and amazement to customers across many different markets. From their humble beginnings as a mom-and-pop retail store, to a worldwide supplier of magic, novelty, balloons, toys and more, they have always looked for ways to better serve their customers. As the recognized “home of the rubber chicken” they have had plenty of opportunity during the last 80+ years to learn that bringing fun to the world and taking care of their customers are their most important objectives.
For complete information, visit: https://www.loftus.com/