Most people think Christmas is the only time of year that matters for retailers, but it depends on what you’re selling. For many retailers, holiday-packed November and December is make or break.
At Party City, Halloween is the holiday that fills its coffers.
And in 2019, the party supply retailer said its fiscal October results were “disappointing.” Revenue for the month was $432.6 million — 7% less than in 2018. The stock crashed 67% in one day.