Market leaders in design, manufacture and distribution of all things dress-up and party, RH Smith & Sons (T/A Smiffys), have acquired the Chasing Fireflies brand after its holding company went into administration.
Chasing Fireflies has long delighted parents and children across the U.S. with its wide product offering from occasion wear and costume to party. The brand, a household name and a loyal customer of R H Smith for over a decade, struggled to maintain its brand value in recent years after numerous acquisitions. The move by R H Smith and Sons to acquire the brand will see the revival of the much-loved family favourite.
“As a brand that celebrates childhood, we will deliver the high-quality and unique product design that Chasing Fireflies is renowned for, along with excellent customer service that embodies the R H Smith and Sons ethos’, said Dominique Peckett, Director at R H Smith.